This app has evolved over the years to become more than just a DIY media player for home media. The service itself lives right within Plex’s media organization software. Currently, Plex is leveraging ad network partnerships to sell these ads, but says it may move into direct sales in 2020. Today, the service will feature both pre-roll ads and traditional ad breaks, but Plex promises an ad load that’s 50%-60% less than what you’d otherwise find on broadcast television. Like other free streaming services, Plex’s free content won’t require a subscription or any other commitments, but will instead be fully supported by ads. This immediately makes it the largest ad-supported video service, in terms of reach - if you’re not counting platforms for user-generated video, like YouTube. Plex told TechCrunch the majority of its content will stream in some 220 countries worldwide. Unlike many competitors, Plex has structured its deals in order to stream content outside the U.S. Though there are plenty of similar offerings on the market, what makes Plex’s new streaming service unique is its broad availability. Domestic Television Distribution, Lionsgate and Legendary - deals which were previously announced leading up to today’s launch. The service will feature several thousand movies and shows from studios like MGM, Warner Bros. Plex today is launching its own ad-supported streaming service, a rival to The Roku Channel, Tubi, Crackle, Vudu’s Movies on Us and others that offer a way to stream movies and TV for free without a subscription.
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